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Keeping B2B Marketing Content “Human”

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put...

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“I Like You, But We Don’t Have a Relationship!” As in Dating, Strong Customer...

So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other...

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Be a Better Marketer – Stop “Marketing!”

“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie Carnegie’s timeless wisdom is...

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Hey Marketers! Every Company Must Be a Storytelling Company

I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, I am re-posting...

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Marketing Multiplier: Empowering Advocates with the ‘Right’ Stories

There is a big difference between customers and advocates. Advocates are the passionate fans that talk about you and, by doing so, scale your marketing efforts. They are your best and most important...

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eBook: Better Content and Storytelling with Humor

June 2014 Brand new is my new ebook that just launched June 3rd 2014 and is only available in the Amazon store. Get yours today! Better Content and Storytelling with Humor The post eBook: Better...

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Compelling Marketing Content with Jason Miller

Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty...

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Keeping B2B Marketing Content “Human”

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put...

View Article


“I Like You, But We Don’t Have a Relationship!” As in Dating, Strong Customer...

So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other...

View Article


Be a Better Marketer – Stop “Marketing!”

“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom is...

View Article

Hey Marketers! Every Company Must Be a Storytelling Company

I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, I am re-posting...

View Article

Marketing Multiplier: Empowering Advocates with the ‘Right’ Stories

There is a big difference between customers and advocates. Advocates are the passionate fans that talk about you and, by doing so, scale your marketing efforts. They are your best and most important...

View Article

eBook: Better Content and Storytelling with Humor

June 2014 Brand new is my new ebook that just launched June 3rd 2014 and is only available in the Amazon store. Get yours today! Better Content and Storytelling with Humor The post eBook: Better...

View Article


Compelling Marketing Content with Jason Miller

Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty...

View Article
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